Size Guide
Last updated 12 Aug 2026
All measurements are body measurements in inches, not garment measurements.
Read this first
Every measurement we publish is a body measurement, not a garment measurement. We add ease when cutting, so do not add any yourself. Measure over well-fitting undergarments, keeping the tape snug but not tight.
How to measure
Bust: around the fullest part, tape level under the arms. Waist: at the narrowest point, usually just above the navel. Hip: around the fullest part, roughly 8 inches below the waist. Shoulder: from one shoulder point to the other across the back.
When you are between sizes
Size up for kurtas and anarkalis where the fall matters, and size down for co-ords with elastic waists. Every product page also carries Size Genie, which blends your measurements with fit reports from previous buyers of that exact piece.